WRITING OUTWARDLY
SHOPIFY
FEATURES, BENEFITS, AND EXPERIENCES
When opening the Shopify website on the "free-trial" page, you are immediately greeted to the benefits of using its services. At the top of the page, it lists what Shopify offers, what it means to be a Shopify seller, and why you should sign up with Shopify to promote sales. When you scroll down further, it provides you with more features and benefits.
DON'T BURY THE LEAD
AP NEWS
KEY TAKEAWAYS, IMPORTANT POINTS, PLAIN LANGUAGE
Like most news articles, the page features the eye-catching title in a large, bolded font. The First paragraph then is the simplification of the article's content featuring the important points and key takeaways.
DON'T SAY TOO MUCH
GENSHIN IMPACT
BREVITY, CURIOSITY, AND IMAGINATION
The Genshin Impact home page uses little words, only displaying the up and coming updates or the current features in the game. Its usage of bright colors and visuals tells some story of what the game features, but does not reveal all of the in-game content. Thus, arousing curiosity.
MAKE STRONG CALLS TO ACTION
HONKAI: STAR RAIL
CLEAR AND COMPELLING
Similar to the Genshin Impact home page in terms of website appearance, the official event page of the Honkai: Stair Rail game features two white download buttons and the version that the game is currently on. When you scroll down, it asks that you check out their other social medias using large icons.