Reading Creative Brief

Assignment 3

Part 1: "Do's and Dont's of Web Design", "Better User Experience Through Storytelling", and "Meet Your Type"

An example of a violation of number 6 where clickable elements are not obvious is on the Ideal Driving School's website. If you scroll down to the "What's new!" and the "Teen Driving Classes", the left buttons are clickable but the right buttons are not despite using the same style and font.
Framing your project in a story format can help you refine your ideas by creating an emotional connection to the design process that will, in the long-term, help you or others better understand both the problem, the task at hand, and a possible solution if in a collaborative setting. By reframing your project in a story format, especially through visuals, you can ultimately simplify complex ideas as you build your project more and more. This is not limited to just the creative team, either, for it can also refine your ideas to the users in a way that offers meaning and emotion to their overall experience.
There are many ways in establishing hierarchy in typography, such as manipulating the size, weight, color, style, and placement of your text. For example, bolding key words in a standard paragraph is a form of hierarchy. A single defining line in a larger font with smaller paragraphs adding more information in a smaller font is also a form of hierarchy. An example of good hierarchy in typography can be found at Natsumi Nishizumi's website.

Part 2: Creative Brief

Project Name	Brushes2Go
Problem	When searching for custom brushes for digital drawing programs, artists find difficulty in finding brushes due to pay-walls, limited selections, and limited websites that offer easy installation. For example, most artists are forced to look on sites like Pinterest and have to manually input these settings. If an artist uses both ProCreate and Ibis Paint, they must look on two separate websites to find custom brushes or must attempt to create a custom brush similar to each other. Manually inputting these settles are confusing to navigate due to complicated and long lists of adjustable settings such as density, sensitivity, bleed, fade, ect.
Audience	The target audience is digital artists who uses any of the popular digital drawing programs such as Clip Studio Art, Procreate, Ibis Paint X, and Paint Tool Sai.
Competition	Competition may include the digital drawing programs' official sites that provide limited assets and custom brushes, or third-party websites that provide equally limited assets including free and paid.
Key Messages	By choosing to use Brushes2Go, digital artists will have access to any and all available free custom brushes and program assets for any popular digital drawing program in one location.
Call to Action	Download any custom brush you want, for any program you want, for free.
How to Measure Success	Measuring the success of the project include individual feedback on custom brush profiles such as comments or reviews, number of collective or individual downloads, or tracking website traffic.

Reading Creative Brief

Assignment 3

Part 1: "Do's and Dont's of Web Design", "Better User Experience Through Storytelling", and "Meet Your Type"

Part 2: Creative Brief

Project Name

Problem

Audience

Competition

Key Messages

Call to Action

How to Measure Success